Engineering driven….not SALES driven…
what our installation division is all about. Obviously we must sell components
to stay in business, but we never allow gear sales to purely drive our system
The design MUST drive the sale. As a matter of fact, we choose not to
stock a lot of the gear we specify in a design…quite simply because not two
designs are ever the same. So, in order to keep our focus on the engineering
aspect of a project and not on the sales, we only order what is needed when it
This way, we are not so inclined to sell what is on the shelf just
to get rid of it.
An Engineered System vs.
A non-engineered system
Deciding whether or not to invest
in the engineering time needed to properly design an audio system is a
cut-and-dried issue for some, but for others this is not considered a valuable
use of funds. The reason the others do not consider this use of funds valuable
is for several reasons:
If you are going to buy a
sound system and not have engaged or are not willing to engage someone who is
qualified in audio system design engineering to PROPERLY engineer,
design, install, and calibrate your system in your room, then spend as little
money as possible on the system. It is WAY better to spend as little as
possible on a system that will not work than it is to spend a lot on a
system that will not work. Proper engineering is the only possible way
to ensure you are being a good steward of God’s resources
We do not provide “L.A.R.” systems…”Looks
We do NOT recommend that you buy an L.A.R. system.
We do NOT
recommend that you use a local retail musical instrument store that has no
engineering department; it’s a retail store! Their motivation is to sell you
what is on the shelf first, and if they do not have it in stock, they will
order it for you as soon as you pay for it.
We do not sell you anything until
the engineering package is complete, and you have seen the proven results
yourself. Lastly, we do not recommend that you buy your equipment online and
piece-mill your system yourself; unless of course you enjoy wasting money.
Engineering provides no
basis for opinion, it only provides facts. It has been our experience that
proper engineering always provides results that are 100% accurate, 100% of the
time. Engineering audio is based on the laws of physics…laws written by God
It is our job to lead you in the right direction, and make sure you are
not being led astray. The “Looks About Right” approach may be used with really good intentions, but it has been proven over and over, (and you may be a victim of the L.A.R. approach right now) that avoiding the engineering process is costly, and disappointing 100% of the time.